From Branded by Tim Sinclair: “In most cases as we share our lives, I don’t think Christians are intentionally trying to be deceptive. Quite the opposite. We’re trying to be effective. We’re trying to present Jesus in the best possible light to those who might be seeking Him.
The problem is that we’re forcing the issue. We’re trying to make people believe, rather than make them want to believe. There’s a big difference . . . With force, you get panic, not passion. You get compliance, not creativity.
But when you make people want to do something, they act out of desire. An employee works overtime because he knows his boss gives bonuses to those who show extra effort. A child cleans her room because she knows she’ll have extra time to play games before bed. A wife puts dinner on the table at 5:30 every night because she knows her husband plans to take the kids off her hands afterward so she can read a book or take a bath.
Workplaces are more successful, families are more solid, and marriages are more secure when ‘want to’ beats out ‘have to.’ When desire beats out fear. That also goes for one’s relationship with Christ.
When God created humans, He could have made us robots. He could have forced His creation to follow the master plan. He could have demanded that Adam and Eve obey His every command. But He didn’t. God knew that forced love isn’t love at all—it’s punishment. He understood that mandated allegiance isn’t allegiance—it’s slavery.”
With thought-provoking analogies, questions, and suggestions, Tim Sinclair addresses the topic of why Christians struggle to share Christ within our modern culture. We know that many around us would benefit from Christ’s peace and healing power. How to entice them to give God a chance is of vital importance for today’s church. I appreciate Tim highlighting this issue with such an easy-to-read, appealing book!
“Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.”
***Thanks to Litfuse Publicity Group for providing a copy of Branded for me to review. Follow this link to purchase a copy of Tim’s book.
About the Tim Sinclair: Tim Sinclair is a radio personality on one of the top Christian morning shows in the country, Mornings with Tim and Pam. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald’s, Word Records, Moody Press, and the country’s most-listened to Christian nonprofit radio station KSBJ/Houston. Tim has written for CCM Magazine and the Huntsville Times. For more about Tim, please visit his website.